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Asana vs Insightly
March 12, 2025 | Author: Sandeep Sharma
49★
Asana is the shared task list for your team, where you can plan, organize & stay in sync on everything.As fast as a text editor. Plenty of keyboard shortcuts, fewer page loads and mouse clicks. Asana is one app that won't get in your way.
9★
Insightly is a great tool to help small businesses deal with the vital task of managing your contacts, organizations, partners, vendors and suppliers. Using CRM best practices, you can see everything about a contact - from background, email history and important dates, to any projects or opportunities in which they have participated
See also:
Top 10 CRM software
Top 10 CRM software
Asana and Insightly are both clever little cloud-based project management tools that let teams assign tasks, set due dates and pretend they have everything under control. They integrate with all the usual suspects—Slack, Google Drive, Microsoft 365—because, in the great digital cosmos, nothing exists in isolation, except perhaps that one email you really need. Both platforms also provide automation, which is a fancy way of saying they do some of the boring bits for you while you stare blankly at your to-do list.
Asana, which appeared in 2008 (a simpler time, when people still used actual sticky notes), is American-born and designed for people who like their task tracking neatly arranged in lists, boards and timelines, rather like an overly ambitious wedding seating chart. It’s excellent for large teams that enjoy strategic planning, goal tracking and the illusion of progress. However, it has absolutely no idea what to do with customer relationships, which is fine, because Asana assumes you have someone else to worry about that.
Insightly, which surfaced a year later in 2009, is also American but insists on doing things a bit differently. While Asana is focused on projects, Insightly moonlights as a CRM, meaning it not only tracks tasks but also remembers who you last annoyed in sales meetings. It’s particularly fond of small and mid-sized businesses, offering them lead management, email tracking and marketing automation, presumably so they can send polite but persistent reminders that, yes, they still exist. It also has a strong grasp of pipeline management, which sounds vaguely plumbing-related but is actually about making money.
See also: Top 10 CRM software
Asana, which appeared in 2008 (a simpler time, when people still used actual sticky notes), is American-born and designed for people who like their task tracking neatly arranged in lists, boards and timelines, rather like an overly ambitious wedding seating chart. It’s excellent for large teams that enjoy strategic planning, goal tracking and the illusion of progress. However, it has absolutely no idea what to do with customer relationships, which is fine, because Asana assumes you have someone else to worry about that.
Insightly, which surfaced a year later in 2009, is also American but insists on doing things a bit differently. While Asana is focused on projects, Insightly moonlights as a CRM, meaning it not only tracks tasks but also remembers who you last annoyed in sales meetings. It’s particularly fond of small and mid-sized businesses, offering them lead management, email tracking and marketing automation, presumably so they can send polite but persistent reminders that, yes, they still exist. It also has a strong grasp of pipeline management, which sounds vaguely plumbing-related but is actually about making money.
See also: Top 10 CRM software
