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Drift vs HubSpot
March 20, 2025 | Author: Sandeep Sharma
9★
Drift is the new way businesses buy from businesses. Try our conversational marketing & sales tools designed to make buying easier today, totally free.
62★
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
See also:
Top 10 CRM software
Top 10 CRM software
Drift and HubSpot are, at first glance, two remarkably similar creatures, like twin stars orbiting the same marketing galaxy. They both allow businesses to chat with customers, capture leads and automate conversations with eerie efficiency. They both promise to make sales teams happier, marketing teams smarter and customers less likely to sigh in frustration. And, most impressively, they both have dashboards filled with numbers that look very important, even if nobody quite understands them.
But while they may seem like two peas in the same digital pod, Drift is the one that decided chatbots should actually close deals, not just politely nod along. It was born in 2015, meaning it skipped the awkward early-2000s phase where software tried to look like a filing cabinet. Drift likes speed, real-time conversations and impressing big B2B sales teams that enjoy phrases like "pipeline acceleration" and "hyper-personalization." It also leans heavily into AI, which in practice means it occasionally says things that make you wonder if it’s really on your side.
HubSpot, on the other hand, is the elder statesman of the bunch, dating back to 2006—an era when people still thought MySpace was a good idea. Unlike Drift, which zooms straight into chats and sales, HubSpot wants to be everything for everyone. Need a CRM? A marketing platform? A sales tool? A blog? A kitchen sink? HubSpot’s got it, complete with email marketing, SEO tools and enough integrations to make your IT team reconsider their life choices. It’s particularly fond of small businesses, startups and anyone who thinks the word "inbound" sounds like a good life philosophy.
See also: Top 10 CRM software
But while they may seem like two peas in the same digital pod, Drift is the one that decided chatbots should actually close deals, not just politely nod along. It was born in 2015, meaning it skipped the awkward early-2000s phase where software tried to look like a filing cabinet. Drift likes speed, real-time conversations and impressing big B2B sales teams that enjoy phrases like "pipeline acceleration" and "hyper-personalization." It also leans heavily into AI, which in practice means it occasionally says things that make you wonder if it’s really on your side.
HubSpot, on the other hand, is the elder statesman of the bunch, dating back to 2006—an era when people still thought MySpace was a good idea. Unlike Drift, which zooms straight into chats and sales, HubSpot wants to be everything for everyone. Need a CRM? A marketing platform? A sales tool? A blog? A kitchen sink? HubSpot’s got it, complete with email marketing, SEO tools and enough integrations to make your IT team reconsider their life choices. It’s particularly fond of small businesses, startups and anyone who thinks the word "inbound" sounds like a good life philosophy.
See also: Top 10 CRM software
