Flurry vs New Relic

March 20, 2025 | Author: Sandeep Sharma
7
Flurry
Flurry’s mission is to optimize the mobile experience through better apps and more personal ads. Our market leadership in mobile analytics means data is at the center of everything we do. We turn this insight into accelerated revenue and growth solutions for publishers and developers, and more effective mobile advertising solutions for brands and marketers.
20
New Relic
New Relic gets you immediate code-level visibility to build faster software, create better products, and delight your customers. New Relic gets you immediate code-level visibility to build faster software, create better products, and delight your customers.
Flurry and New Relic are both extremely clever bits of software that spend their time peering at the inner workings of applications, logging every twitch, hiccup and existential crisis that occurs within a system. They both generate dashboards, which are essentially brightly colored warning signs that developers stare at while sipping coffee and pretending they understand what’s happening. If something goes horribly wrong, both will provide a series of charts that suggest the problem is, in fact, somewhere in the system, which is exactly the sort of insight you were hoping for.

Flurry, however, is a bit more enthusiastic about mobile apps. It has been loitering around since 2005, watching the habits of app users with an intensity that would be alarming if it weren’t so useful. It’s free, which is a lovely way to say "we’ll monetize your data somehow," and is beloved by marketers and app developers who are keen to know exactly how long someone spends on their game before rage-quitting. It was acquired by Yahoo, which means it has undoubtedly been through some corporate adventures involving restructuring, synergy meetings and the slow realization that no one actually knows what Yahoo does anymore.

New Relic, on the other hand, is a bit more serious and wears a suit even when no one is looking. It showed up in 2008 and has been quietly helping IT teams, DevOps professionals and stressed-out engineers figure out why their cloud-based, microservice-laden, highly-distributed system is on fire. Unlike Flurry, it is not free, because it assumes that enterprises are perfectly willing to pay good money for something that stops their entire infrastructure from collapsing like a badly made soufflé. It watches backend performance, cloud instances and log files with the kind of vigilance usually reserved for paranoid security guards, ensuring that when something inevitably breaks, at least you’ll have some highly detailed charts explaining just how spectacularly it all went wrong.

See also: Top 10 Web Analytics software
Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com